Kerry J. Cannon Jr.
CEO, iM@ Inc.
As with any startup, capital is the lifeblood of the business. After turning over a mountain of rocks and kissing more than our share of frogs, we were fortunate enough to raise our seed round earlier this year. We popped a few champagne corks, celebrated for about a half-hour, then rolled up our sleeves and got down to the business of actually doing our business. I shifted gears – and my mindset – from being CEO of a company that was looking for capital, to guiding a company that was looking for customers, partners and revenue. It felt as though our fund-raising efforts were finally in our rearview mirror.
There is an expression the “ABCs of selling,” Always Be Closing. I propose that there be a counterpart known as the “ABCs of entrepreneurship,” Always Bring in Capital. While it’s obvious that executing on the business plan and generating revenue is critical, it’s also vital to stay in close touch with your sources of capital, constantly develop new sources, and reach back to people you have pitched to remind them of your successes.
We recently rolled out our mobile service to our second big market, Las Vegas, and have developed a few more high-profile partnerships with customers such as American Express and the Las Vegas Convention & Visitors Authority. This has created a wonderful halo effect for our business. I focused initially on leveraging those successes to generate more partnerships and clients but soon learned that keeping potential investors apprised of our success was equally important. A young startup such as iM@ must always be mindful of both sets of ABCs!
We have now developed the discipline to address these ABCs in parallel, and this has helped to keep us on the right path, with sufficient resources to meet our goals.
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Posted under Portfolio company guest article
This post was written by admin on May 19, 2010
