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	<title>Comments on: Get Closer to Your Customers</title>
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	<lastBuildDate>Thu, 26 Aug 2010 16:53:58 +0000</lastBuildDate>
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		<title>By: David Meerman Scott</title>
		<link>http://www.ctinnovations.com/blog/?p=481#comment-20061</link>
		<dc:creator>David Meerman Scott</dc:creator>
		<pubDate>Thu, 07 Jan 2010 10:07:21 +0000</pubDate>
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		<description>Dan, As you note, using buyer personas are critical for engaging with customers in a way that will resonate with them.

FYI, this week the second edition of my book The New Rules of Marketing and PR was released

http://www.amazon.com/exec/obidos/ASIN/0470547812/freshspotpubl-20</description>
		<content:encoded><![CDATA[<p>Dan, As you note, using buyer personas are critical for engaging with customers in a way that will resonate with them.</p>
<p>FYI, this week the second edition of my book The New Rules of Marketing and PR was released</p>
<p><a href="http://www.amazon.com/exec/obidos/ASIN/0470547812/freshspotpubl-20" rel="nofollow">http://www.amazon.com/exec/obidos/ASIN/0470547812/freshspotpubl-20</a></p>
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